$192k/month Publishing Coloring Book on Amazon

Welcome back to Success After Hours!

In this edition, we’re diving into the exciting venture that not saturated yet- publishing coloring book !

The coloring book market, particularly for adult coloring books, has seen significant growth in recent years and is projected to continue expanding.

Recommended content:

• Step-by-Step: Launch Your Online Store and Start Earning!

• 15 Best Business Ideas for 2024: Top Ideas for Newbies!

• 10 Passive Income Ideas to Start Earning $1000+ Every Month

• How to overcome business start-up fears ?

Here’s a summary of the current market size and trends:

👉 Market Size and Growth

1. Adult Coloring Book Market:

   • The adult coloring book market has been growing robustly, with a substantial increase in market value projected through 2029.

   • This growth is driven by the rising popularity of adult coloring as a tool for relaxation and mental well-being.

   • Key regions contributing to this growth include North America, Europe, and the Asia-Pacific, with China emerging as a significant player​ (Raspiee Coloring)​​ (Valuates)​.

2. Children’s Coloring Book Market:

   • The children’s book market, which includes coloring books, was valued at approximately USD 660 million in 2023 and is expected to reach USD 962 million by 2032.

   • This growth is attributed to the increasing appeal of books among children and evolving consumer preferences​ (MarketResearch)​.

👉 Key Trends

1. Popular Themes:

   • Nature and Wildlife: Reflecting a global eco-consciousness, themes centered around nature and wildlife are trending.

   • These books not only offer a relaxing experience but also educate colorists about the natural world​ (Raspiee Coloring)​.

   • Cultural and Artistic Movements: Books that celebrate various cultures and artistic movements are gaining popularity.

   • These books often include educational elements, providing a deeper connection to the themes being colored​ (Raspiee Coloring)​.

2. Influence of Social Media:

   • Social media platforms like Instagram and Pinterest have created vibrant communities around adult coloring, significantly influencing trends and popularity.

   • These platforms allow users to showcase their work and inspire others, creating a feedback loop that drives the market​ (Raspiee Coloring)​.

3. Innovative Features:

   • Modern coloring books are increasingly incorporating interactive and personalized elements, such as hidden objects, puzzles, and storylines that progress as you color.

   • These features make the coloring experience more engaging and appealing to a wider audience​ (Raspiee Coloring)​.

   • There is also a shift towards using eco-friendly materials in coloring book production, which appeals to environmentally conscious consumers​ (Raspiee Coloring)​.

👉 Key Players

Prominent manufacturers in the adult coloring book market include Johanna Basford, Blue Star Coloring, Dover Publications, ColorIt, and Art Therapy Coloring.

These companies are known for their unique designs and contributions to the market, catering to various preferences and ensuring a steady supply to meet global demand​ (Valuates)​.

👉 Regional Insights

• North America: This region leads in consumption, reflecting the high demand for adult coloring books as leisure and therapeutic activities.

• Europe: Following North America, Europe shows significant market share, driven by similar interests in mental wellness and creative hobbies.

• Asia-Pacific: Notably, China is emerging as a key market, attracting attention from industry insiders and investors due to its growing consumer base​ (Raspiee Coloring)​​ (Market Research Reports® Inc.)​.

Before we dive into how you could get it started, let me show you a real life success story, Megan who is earning $192k per month by publishing coloring book on KDP.

You may check out her whole book list on Amazon .

You may also check out her Tik Tok account: meganmilesart , I think one of her marketing strategies is to promote on TikTok.(quite successful !)

Here are the next steps to get you started in this market:

✅ Step1 - Market Research and Analysis

1. Identify Key Trends:

   • Therapeutic and Relaxation Themes: Adult coloring books are often used for stress relief and mindfulness. Focus on themes that promote relaxation, such as nature, mandalas, and abstract designs​ (Raspiee Coloring)​​ (LinkeWire)​.

   • Popular Themes: Look into current popular themes such as nature and wildlife, cultural and artistic movements, and humorous or edgy themes like swear words​ (Raspiee Coloring)​.

2. Understand Your Target Audience:

   • Demographics: Primarily adults seeking relaxation or a creative outlet. This can include professionals, retirees, and individuals interested in mental wellness.

   • Preferences: Detailed and intricate designs, high-quality paper, and books that offer a sense of accomplishment.

✅ Step 2- Product Development

1. Concept and Design:

   • Unique Themes: Develop unique and engaging themes. Consider working with talented illustrators to create high-quality and original designs.

   • Interactive Features: Add interactive elements like hidden objects, puzzles, or storylines that progress with coloring to enhance user engagement​ (Raspiee Coloring)​.

2. Quality Materials:

   • Paper Quality: Use thick, high-quality paper that prevents bleed-through and allows for various coloring tools such as markers and colored pencils.

   • Eco-Friendly Options: Consider using recycled paper and eco-friendly inks to appeal to environmentally conscious consumers​ (Raspiee Coloring)​.

✅ Step 3- Production and Distribution

1. Self-Publishing Platforms:

   • Amazon KDP: Allows for print-on-demand services, which reduces upfront costs.

   • IngramSpark: Offers wider distribution options, including bookstores and libraries.

2. Sales Channels:

   • Online Sales: Utilize platforms like Amazon, Etsy, and your own website.

   • Physical Retailers: Explore partnerships with bookstores, gift shops, and specialty stores.

✅ Step 4- Marketing Strategy

1. Social Media Presence:

   • Instagram and Pinterest: These platforms are visual-centric and ideal for showcasing your designs. Use them to build a community around your brand​ (Raspiee Coloring)​.

   • Facebook Groups: Join and participate in adult coloring communities to engage with potential customers.

2. Influencer Collaborations:

   • Partner with influencers who focus on art, mental wellness, or lifestyle to promote your books.

3. Content Marketing:

   • Blogging: Write about the benefits of adult coloring, tips for getting started, and behind-the-scenes looks at your design process.

   • Email Marketing: Build an email list to keep your audience informed about new releases, special offers, and coloring tips.

✅ Step 5- Continuous Improvement

1. Customer Feedback:

   • Collect feedback from your customers to improve your products and understand what themes and features they enjoy the most.

2. Expand Product Line:

   • Consider offering related products such as coloring pencils, markers, and custom coloring kits.

By following these steps, you can effectively enter and thrive in the adult coloring book niche.

Lastly, as a beginner, I suggest you to publish on Amazon Kindle Direct Publishing (KDP).

Yes, KDP allows authors from around the world to publish and sell their books on Amazon, reaching a global audience.

To gain confidence, you may follow some authors who became very successful by publishing their own books:

• Self Publishing Central

• Rags to Niches

• Charlotte Rebecca

• Sean Dollwet

• Ivy Hang

Here are the key steps and considerations for you to get started:

🚩 Steps to Publish on KDP:

1. Create a KDP Account:

   • Go to Amazon KDP and sign in with your Amazon account or create a new account specifically for KDP.

2. Prepare Your Manuscript:

   • Format your manuscript according to KDP guidelines. You can use tools like Kindle Create to help format your book properly for Kindle eBooks and print versions.

3. Design Your Book Cover:

   • Create an attractive cover for your book. KDP provides a Cover Creator tool, or you can upload your own design.

4. Set Up Your Book Details:

   • Enter details such as the title, author name, book description, keywords, and categories. This information helps potential readers find your book.

5. Upload Your Manuscript and Cover:

   • Upload your formatted manuscript and book cover to KDP. Preview your book to ensure it looks as expected.

6. Choose Your Publishing Rights and Pricing:

   • Select the territories where you have the rights to publish your book and set your list price. KDP offers options for earning up to 70% royalties on eBooks and up to 60% on print books.

7. Publish Your Book:

   • Once you’re ready, click the publish button. Your book will be available on Amazon within 72 hours.

🚩 Payments and Royalties

• Royalties: You can earn up to 70% royalty on eBooks sold in eligible countries and up to 60% on print books. Payments are made through direct deposit, which is the preferred method as it is faster and more secure.

• Currency Conversion: Amazon handles the currency conversion if you are receiving payments in a different currency from your sales.

🚩 Marketing and Promotion

• KDP Select: Enroll your book in KDP Select to gain access to Kindle Unlimited and other promotional tools.

• Amazon Advertising: Use Amazon's advertising tools to reach more readers.

• Author Page: Create an Amazon Author Page to share more about yourself and your books with readers.

🚩 Additional Resources

• KDP Community: Join the KDP Community to connect with other authors, ask questions, and share experiences.

• KDP Help Center: Access detailed guides and support from the KDP Help Center to assist you through the publishing process.

Related Resources

1. For more detailed information and to start publishing, you can visit the KDP website​ (Amazon Kindle Direct Publishing)​​ (Amazon Kindle Direct Publishing)​​ (Amazon Kindle Direct Publishing)​.